Patagonia doesn’t just make gear for the outdoors; they make gear to protect the outdoors. Since its founding in 1973 by Yvon Chouinard, the brand has been a renegade in the apparel world. In a historic move in 2022, the company “went purpose” by transferring all ownership to trusts and non-profits dedicated to fighting the climate crisis. Every dollar of profit not reinvested back into the business is now used to protect nature. When you buy a Patagonia piece, you aren’t just buying a jacket—you’re investing in a livable future.
