Born in the rugged, unforgiving terrain of Vancouver’s North Shore, Race Face is the definitive brand for riders who treat their gear with zero mercy. They don’t just make parts; they make legends. Known for pioneering the world’s stiffest carbon cranks and handlebars that can withstand catastrophic vertical drops, Race Face is the go-to for gravity junkies and enduro racers alike. When the trail gets “loose and toothy,” Race Face provides the durability and aggressive styling you need to stay in control.