Founded in 2008 by Bonnie Tu—the “Godmother of Women’s Cycling”—Liv was born from a simple frustration: the lack of high-performance gear designed for the female body. As a sister brand to Giant, Liv leverages world-class manufacturing power but operates with its own distinct soul. Every Liv bike is engineered using a “women-first” data set, ensuring that geometry, carbon layup, and touchpoints aren’t just the “shrunk it and pink it” versions of men’s bikes, but optimized machines that empower women to ride faster, further, and with more confidence