Born in 1994 when Rex and Marilyn Trimnell developed the world’s first pink bike cleaner, Muc-Off has become the most recognizable name in bicycle and motorcycle care. Based in Poole, UK, they’ve gone from a single bottle of “pink stuff” to a global phenomenon. In 2026, Muc-Off is the secret weapon for everyone from the INEOS Grenadiers to the weekend mountain biker. They don’t just make soap; they make “performance chemistry.” Whether you’re looking to shave watts off your drivetrain or simply keep your pride and joy looking showroom-fresh, Muc-Off provides the technical edge required to ride hard and keep your gear alive.