Founded in 1922 and still a family-owned business based in Reichshof, Germany, Schwalbe is the undisputed European market leader in bicycle tires. They don’t make car tires or airplane tires; they focus exclusively on two wheels. This obsession has led to the creation of legends like the Marathon, the world’s most-sold touring tire. In 2026, Schwalbe has moved beyond just performance to become a pioneer in the circular economy, proving that high-speed racing and environmental stewardship aren’t just compatible—they’re the future of the sport
