Founded in 2004 by Sadie and Eric Davies, DEITY is a fiercely independent, rider-owned company that has spent two decades resisting the “standard for the sake of sales” industry trend. Based in Nampa, Idaho, DEITY is built on a philosophy of patient, deliberate evolution. They don’t release products to meet a catalog deadline; they release them when they are perfect. Known for their “bling” factor and bombproof durability, DEITY has become the soul of the contact point market—transforming handlebars, pedals, and stems into high-performance works of art trusted by legends like Cam Zink and Brendan Fairclough
