Launched in 2018 in Reno, Nevada, Ride Concepts was born from a simple realization: mountain bikers were being forced to choose between heavy, “over-built” skate shoes or flimsy, uncomfortable cycling sneakers. Ride Concepts changed the game by being the first mountain bike footwear company to offer a complete range of gender-specific, high-performance shoes for every type of riding. In 2026, they are the go-to for athletes like Kyle Strait and Isabeau Courdurier, providing a “locked-in” feel that turns your shoes into a precision instrument.
