Founded in 2015 by husband-and-wife duo Aaron and Emily Kerson, PNW Components was born from a simple frustration: bike parts are too expensive. Based in Seattle, Washington, the team leverages decades of experience at brands like Specialized and Marin to deliver precision-engineered components without the “premium” price tag. In 2026, PNW is the gold standard for “the rider’s rider”—the person who wants a lifetime warranty, effortless serviceability, and gear that looks as good as it performs.
