Founded in 1965 by Dr. Bob Smith—a dentist who built the first thermal-sealed goggles so he could stay on the mountain longer—Smith Optics has spent six decades at the intersection of life and sport. Today, Smith is more than just eyewear; it is a technology company dedicated to “amplifying the thrill.” Whether you’re reading a complex snowpack through ChromaPop™ lenses or relying on the revolutionary “crumple zone” of Koroyd® in your helmet, Smith gear is engineered to disappear, allowing you to focus entirely on the line ahead.
